ArtShare, the Brooklyn Museum’s Facebook application just won a Silver award in the Online Presence category of the American Association of Museums MUSE awards. We are in great company with the Powerhouse taking Gold for its online Collection (a project we are great admirers of).
“ArtShare on Facebook is a simple web application with a great, innovative concept: provide a database-driven storehouse of images for users to populate their Facebook pages with and allow users to add their own artwork. In other words, this application creates a new virtual port of entry to museum content (albeit one limited to Facebook users), that taps into the universal desire to “share ownership” of great art. By tapping into mainstream social networking, this application engages new audiences and spurs communal discussion and conversation about artwork and other collections objects. Visually, the application succeeds in retaining the clean and appealing interface of the Facebook site itself, no mean feat in the often-cluttered social networking environment. The Brooklyn Museum’s foresight and generosity in opening this application up to use by its museum peers (ArtShare now includes content from eight different museums ranging from the Metropolitan Museum of Art to the Powerhouse) preserves the integrity and authority of art and institution alike makes this application an award-winning development. Three cheers for ArtShare’s art-sharing concept, execution, and cross-museum synergy.”
ArtShare now has 2239 users and 12 institutions using the application to share their collections (with more on the way in the coming months). We intend to make some technical changes/additions as soon as Facebook completes their expected profile overhauls.
Side note, if you are at AAM this week, I’m in a session about blogging with some really awesome folks, so come by and check it out.
Update! ArtShare also won in an additional category, the Jim Blackaby Ingenuity Award (Cindy, Seb – thanks for the headsup on this).
“The Jim Blackaby Ingenuity Award was introduced in New Orleans at the 2004 MUSE awards ceremony. Jim Blackaby, a board member of the Media and Technology Committee, passed away in the summer of 2003. Jim influenced many in the museum world with his innovative work in information services and Internet strategies. Conceived in his memory, this award recognizes a project that exemplifies the power of creative imagination in the use of media and technology a project that has a powerful effect on its audience, and one that stands above the others in inventiveness and quality. The winner is selected from submissions to the MUSE awards of all categories and does not necessarily have to be a winner within the category to which it was submitted.”
Shelley Bernstein is the Vice Director of Digital Engagement & Technology at the Brooklyn Museum where she works to further the Museum's community-oriented mission through digital projects. Through her work at the Museum, she explores the intersection of public participation and digital and has organized three projects— Click! A Crowd-Curated Exhibition, Split Second: Indian Paintings, GO: a community-curated open studio project—which enabled the public to participate in the exhibition process. She's currently working on a museum-wide digital initiative funded by Bloomberg Philanthropies as part of their Bloomberg Connects program. In 2010, Shelley was named one of the 40 Under 40 in Crain's New York Business and her work on the Museum's digital strategy and approaches to social media have been featured in the New York Times. She can be found biking to work or driving her '74 VW Super Beetle in Red Hook, Brooklyn with her dog Teddy. ::contact::