Learning from ArtPrize

The participation model also differs from that of ArtPrize where there’s a straight up/down vote into a top ten, then a re-vote within that subset to determine the top artists.  For GO, we ask participants to “check-in” at studios instead of voting right there on the spot.  If you want to nominate artists for the group show, you’ll need to “check-in” to at least five studios to be eligible to nominate three from the list of places you visited.  In this, we wanted to shift the engagement model to encourage participants to think about making choices, much like our curators have to do on a daily basis. By removing the “vote” from the event itself, we hope that participants will experience the weekend and let their thoughts marinate a bit before finalizing their nominations.

The staff at ArtPrize have been incredibly helpful throughout the process of conceptualizing GO. They’ve gone so far as to discuss what worked for them and what didn’t.  We’ve talked extensively about their data metrics and we’ve been able to take those lessons and insights and adapt them for our own participation model.  As we move past our open studio weekend on September 8 and 9, we’ll be sharing our lessons learned back to ArtPrize, so they, in turn, can learn from our experiences.

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