GO is a project that’s rooted in community, but “community” is one of those words that can have a lot of different meanings. As Sharon and I conceptualized GO, we thought a lot about this—how is community defined for a project happening within the incredibly diverse communities of Brooklyn? There are some obvious answers here—we’ve talked about going local and how important that has been for the project, but we started to ask ourselves, what are the things that are unique to the communities of Brooklyn where artists are working?
In looking at the areas with the highest concentrations of artists, we noticed that studio buildings are quite often right next door to housing developments managed by the New York City Housing Authority (NYCHA).
This proximity is something that felt unique to Brooklyn and the communities that GO would directly be engaging. We wanted to insure that GO would be a project open to every resident in Brooklyn, including residents of NYCHA housing. Working with our Vice Director of Education, Radiah Harper, we reached out to Sharon Myrie, Juan Santiago, and Wiley Lucero at NYCHA to see if they would partner with us; everyone was incredibly supportive of GO and the opportunity to bring these communities closer together. Our partnership also tied in with NYCHA’s new initiative, Plan NYCHA, as well as aligned with the work they had been doing with StudioNYCHA and continued an existing partnership with the Brooklyn Museum.
Over the spring and early summer, we worked together to develop a plan, and, as a result, Maya Valladares, GO’s Project Educator, is managing a team of ten teaching artists who will lead art walks during the open studio weekend. Walks will start from community centers in five NYCHA developments: Wyckoff Gardens (Gowanus/Boerum Hill), Red Hook Houses (Red Hook), Cooper Park (East Williamsburg/Greenpoint), Bushwick-Hylan (Bushwick), and Lafayette Gardens (Clinton Hill/Bedford Stuyvesant). As part of this partnership, NYCHA will be opening these community centers on Sunday for the first time and, not only will walks be based out of these locations, NYCHA will be offering art activities for residents.
As part of this program, teaching artists from the Brooklyn Museum have been paired with teaching artists from NYCHA staff. Each pair is reaching out to the NYCHA community centers, residents of the houses, and grassroots organizations to help get the word out about the collaboration. The pair will lead the walks during the weekend and participants will check-in and nominate artists using an iPad app specifically designed for these walks. When the GO exhibition opens in December, we will continue to work with NYCHA so participants can attend the opening and take in the show they helped create.
The programming we are doing in collaboration with NYCHA is something that our corporate sponsor, Deutsche Bank, really encouraged. Deutsche Bank is supporting GO through its Art & Technology program and in their own participation, they wanted to support an initiative that thought broadly about community and sought to enable all residents of Brooklyn access to both the process and the technology that would be used throughout.
Shelley Bernstein is the Vice Director of Digital Engagement & Technology at the Brooklyn Museum where she works to further the Museum's community-oriented mission through digital projects. Through her work at the Museum, she explores the intersection of public participation and digital and has organized three projects— Click! A Crowd-Curated Exhibition, Split Second: Indian Paintings, GO: a community-curated open studio project—which enabled the public to participate in the exhibition process. She's currently working on a museum-wide digital initiative funded by Bloomberg Philanthropies as part of their Bloomberg Connects program. In 2010, Shelley was named one of the 40 Under 40 in Crain's New York Business and her work on the Museum's digital strategy and approaches to social media have been featured in the New York Times. She can be found biking to work or driving her '74 VW Super Beetle in Red Hook, Brooklyn with her dog Teddy. ::contact::