One of the questions people always ask me is how web differs from what happens in the building and that’s a difficult thing to get metrics on.  With Split Second, we are in a unique position to answer that question … Continue reading…

I’ve had a lot of time to mull over the results of the Split Second, so here are a few of my thoughts—roughly one week before the Split Second exhibition closes. Please bear in mind that I don’t bring any … Continue reading…

I am listed as a contributor to the Split Second project, but I really wasn’t the brains behind it; I’m just the person who okayed the use of Indian paintings and then wrote the accompanying labels.  Think of me as … Continue reading…

A big part of experiencing art is talking about it. Sometimes (or, uh, frequently) artworks are successful because they provoke disagreement, and along with that disagreement, some good conversation. Because the participants in the Split Second online experiment weren’t communicating … Continue reading…

In the previous post I closed by noting that depending on what participants were asked to do, visual complexity could affect their ratings. Indeed, we found that the effect of complexity changed depending on the task completed before providing a … Continue reading…

Complexity is an important factor in the evaluation of art. In all of the previous Split Second blog posts I’ve talked about how the complexity of artworks dramatically affected participants’ reactions. But I never explained what, exactly, was meant by … Continue reading…