Elizabeth A. Sackler Center for Feminist Art: Feminist Art Base: Joan Arbeiter

Cheesecake

Cheesecake

Joan Arbeiter. Cheesecake, 2004.

Description:
Cheesecake
(part of Portrait of the Artist as a Young Girl Fulfilling Society's Limited Expectations Series)

Scantily clad, attractive women have been and continue to be used to sell just about anything. In these 1950's new car advertisements, the implied message is "When you buy the car you get (control over) the girl."

But what were we gals thinking as we mindlessly entrusted ourselves to the guy behind the wheel or obligingly draped ourselves over the hood of his car? ... I'm afraid we bought into the whole thing.

Today, N.O.W. encourages us to reshape our image and rewrite the message to reflect our considerably more pro-active potential. - Joan Arbeiter


Portrait of the Artist as a Young Girl Fulfilling Society's Limited Expectations Series

There are three main elements in the mixed media assemblages. Each begins with vintage photos of me during my formative years, then docu­ments the timeframe in question with an authentic period magazine illus­tration and finally, updates and completes the message by including posi­tion statements from contemporary feminist books and periodicals e.g. Kate Millet, Betty Friedan, N.O.W., Feminist Majority, and Girls, Inc.

It took the Women's Movement to help me to see these cute snapshots in a different light: as a record of my being prepared to assume the then prevailing gender roles.

Medium:
Mixed Media

Tags:
car, assemblage, vintage advertisements, N.O.W., mixed media, appropriation

Images
Trapped In The TextThis Is For KeepsCheesecakeWhat! Can Anything Be Better Than Tide?Where Were We Supposed To Go? What Were We Supposed To Do? (Wonder Woman)Head To Toe

Location
Metuchen, NJ
USA

Contact
41 Victory Court
Metuchen, NJ 08840
USA
joan_arbeiter@hotmail.com

Text, images, audio, and/or video in the Feminist Art Base are copyrighted by the contributing artists unless otherwise noted. All rights reserved.