Return (WELCOME TO THE NEW PARADISE)
Itziar Barrio. Return (WELCOME TO THE NEW PARADISE), 2009–2010.
Description:
Welcome to the New Paradise is conceived as a three-part project that opens with RETURN, a
billboard crowning a building in Bed-Stuy, Brooklyn.
At first sight, the billboard appears to be a travel agency advertisement that attempts to lure the audience into buying an idyllic vacation package: "Welcome to the New Paradise. You, a lonely Wild Cat."
Barrio creates a melting pot of her own iconography, interconnected with elements of the exotic
cultural imagery of the area, which enjoys a flourishing immigrant population, the majority of whom have left tropical settings to make their home in NYC.
Medium:
Public/Site-specific
Tags:
site-specific, Public space, paradise, palm, icon, tropic
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Eastern Parkway/Brooklyn Museum
