Open Call
- Held March 1–March 31, 2008
- Artists were asked to electronically submit a work of photography that responded to the exhibition's theme, "The Changing Faces of Brooklyn," along with a 100-word artist statement. The open call was a blind process; artists could not see what other artists were submitting.
- Read the Submission Guidelines.
- Read the Artist FAQ.
- 389 photographs were submitted.
Evaluation Period
- Held April 1–May 23, 2008
- The general public was asked to evaluate submissions online using an evaluation tool.
- As part of the evaluation, each evaluator self-selected his/her knowledge level (from "none" to "expert") and designated his/her geographic location.
- Evaluators were asked to asses the photographs that were submitted, using a sliding scale from most to least effective, taking into consideration aesthetics, the photographic techniques used, and the work's relevancy to the exhibition's theme.
- The online evaluation tool was designed to promote fairness. Works were presented at random, and our algorithm ensured that all photographs were seen an equal amount of times. To minimize influence, works were displayed without the artist attribution; evaluators were unable to skip past images or to forward links to individual works. Evaluator comments weren't visible during the evaluation process.
- Read the Evaluation FAQ.
Results
- 3,344 evaluators cast 410,089 evaluations.
- Each of the 389 images was seen approximately 1,054 times.
- On average, an evaluator viewed an image for 22 seconds before casting an evaluation.
- 3,098 comments were given during the evaluation period.
- On average, each evaluator looked at 135 works.
- If the evaluator had submitted a photograph, the average number of works he/she evaluated was 289.
- 575 people evaluated all 389 of the submitted works, completing the evaluation. (163 of these people were participating artists.)
- View the Evaluation Statistics.
Exhibition
- Held June 27–August 10, 2008
- The top 20 percent of the 389 images curated by the crowd were installed in the physical gallery.
- A virtual street team helped promote the exhibition throughout the process.
- Jeffrey Kalmikoff, Derek Powazek, and James Surowiecki consulted for the exhibition.
- A panel discussion takes place at FIGMENT 2008, a celebration of participatory art and creative culture on Governors Island, on Saturday, June 28, at 11a.m. Panelists include James Surowiecki, New Yorker financial columnist and author of The Wisdom of Crowds; Jeff Howe, contributing editor of Wired Magazine, who coined the term "crowdsourcing"; Eugenie Tsai, Brooklyn Museum's John and Barbara Vogelstein Curator of Contemporary Art; and Shelley Bernstein, Brooklyn Museum's Manager of Information Systems and the organizer of Click!. The panel is moderated by Nicole Caruth, Brooklyn Museum's Manager of Interpretive Materials and a freelance writer and curator based in Brooklyn.
- Artists' names and statements and the titles of their works appear on the Web site as they were submitted and have not been altered.
Learn more about the exhibition process in our blog. Additional links are available at del.icio.us.
Eastern Parkway/Brooklyn Museum