Name-change announcement for Judy Chicago

In two ads in Artforum magazine in 1970, including one announcing the adoption of her new name, Chicago used conceptual strategies taken up in the following years by a number of emerging feminist artists, such as Lynda Benglis and Hannah Wilke. Again adapting a nontraditional medium, Chicago turned the magazine advertising page into a site for an artwork and statement of purpose. The groundbreaking idea of repurposing mass-media spaces for art dissemination would profoundly influence a subsequent generation of artists.