August 5, 1943: On Friday, August 6, the Brooklyn Museum will open to the public an exhibition entitled ADVERTISING “JOINS UP”, consisting of material selected from advertisements assembled by War Advertising Council, Inc., arranged and installed by the Brooklyn Museum. This show will remain on view through Sunday, September 12.
The material is grouped under the following headings: War Bonds, Production, The Armed Services, Red Cross, Communication and Travel, Womanpower, Rationing, Civilian Safety and Defense, Conservation and Salvage, Black Markets and Anti-Inflation, Loose Talk, and also includes American, British and Canadian posters.
Advertising is now concerned not with selling, but saving, salvage, war production, in fact, with winning the war. Peace-time products have given way to tanks, planes, ships and guns. Advertisers have associated their products with war production and look forward to the time when peace-time production may be resumed. As the exhibition shows, co-operative advertising has come to the fore. For example, a large number of firms will unite in sponsoring War Savings and Bonds; the Red Cross, etc.
War advertising carries out its slogan, “A War Message in Every Ad.”
Brooklyn Museum Archives. Records of the Department of Public Information. Press releases, 1942 - 1946. 7-9/1943, 103.