Exhibitions: Advertising Joins Up

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    Arts of Africa, Steinberg Family Sculpture Garden
  • 2nd Floor
    Arts of Asia and the Islamic World
  • 3rd Floor
    Egyptian Art, European Paintings
  • 4th Floor
    Contemporary Art, Decorative Arts, Elizabeth A. Sackler Center for Feminist Art
  • 5th Floor
    Luce Center for American Art

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Hiroshige's One Hundred Famous Views of Edo

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    On View: Historical Papyrus in Five Pieces

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    Advertising Joins Up

    • Dates: August 6, 1943 through September 12, 1943
    Press Releases ?
    • August 5, 1943: On Friday, August 6, the Brooklyn Museum will open to the public an exhibition entitled ADVERTISING “JOINS UP”, consisting of material selected from advertisements assembled by War Advertising Council, Inc., arranged and installed by the Brooklyn Museum. This show will remain on view through Sunday, September 12.

      The material is grouped under the following headings: War Bonds, Production, The Armed Services, Red Cross, Communication and Travel, Womanpower, Rationing, Civilian Safety and Defense, Conservation and Salvage, Black Markets and Anti-Inflation, Loose Talk, and also includes American, British and Canadian posters.

      Advertising is now concerned not with selling, but saving, salvage, war production, in fact, with winning the war. Peace-time products have given way to tanks, planes, ships and guns. Advertisers have associated their products with war production and look forward to the time when peace-time production may be resumed. As the exhibition shows, co-operative advertising has come to the fore. For example, a large number of firms will unite in sponsoring War Savings and Bonds; the Red Cross, etc.

      War advertising carries out its slogan, “A War Message in Every Ad.”

      Brooklyn Museum Archives. Records of the Department of Public Information. Press releases, 1942 - 1946. 7-9/1943, 103. View Original

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    The Brooklyn Museum Archives maintains a collection of historical press releases. Many of these have been scanned and made available on our Web site. The releases range from brief announcements to extensive articles; images of the original releases have been included for your reference. Please note that all the original typographical elements, including occasional errors, have been retained. Releases may also contain errors as a result of the scanning process. We welcome your feedback about corrections.
    For select exhibitions, we have made available some or all of the informative text panels written by the curator or organizer. Called "didactics," these panels are presented to the public during the exhibition's run, and we reproduce them here for your reference and archival interest. Please note that any illustrations on the original didactics have not been retained, and that the text may contain errors as a result of the scanning process. We welcome your feedback about corrections.
    For select exhibitions, we have made available some or all of the objects from the Brooklyn Museum collection that were in the installation. These objects are listed here for your reference and archival interest, but the list may be incomplete and does not contain objects owned by other institutions or lenders.
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