Today when we think of where inventive contemporary design is manufactured, we often think of Italy. This, however, was not always the case. Wide acceptance of modern design came somewhat later in Italy than elsewhere, perhaps because of the ever-present conservative influence of the palpable Roman classical past and the slow development of the Italian economy in the twentieth century. To be sure, before World War II there were important modern designers in Italy, foremost Gio Ponti, an architect from Milan whose influence spread beyond his native country through two architecture and design magazines he founded, Domus and Stile. And the Fascist regime of Mussolini in the pre-World War II period did embrace modern architecture, unlike the Nazi regime in Germany, which consciously rejected modernism as a source of foreign, moral corruption. It was not, however, until the post-World War II era, when the Italian economy expanded rapidly, that Italian modern design achieved international recognition.
One pivotal event made consumers in the United States aware of the diversity and accomplishments of modern Italian design—the exhibition Italy at Work, which travelled to twelve venues between 1950 and 1954. The exhibition was initiated by the Art Institute of Chicago in partnership with two organizations devoted to the promulgation of Italian design, Handicraft Development Incorporated in the United States and its corresponding institution in Italy, CADMA. Italy at Work included hundreds of objects by more than 150 artisans and manufacturers and featured furniture, ceramics, glass, textiles, metalwork, jewelry, shoes, knit clothing, and industrial design. The exhibition opened at the Brooklyn Museum, and at its conclusion, when the objects were dispersed among the host institutions, the lion’s share, more than two hundred items, came to the Museum.
In the second half of the twentieth century, Italy became a center for modern design. Many foreigners went there to study and work at small, adventurous firms that produced high-quality objects.
- Label: Alberto Meda, Italian, born 1945
- Manufacturer: Vitra, Inc.
- Medium: Aluminum, plastic, plastic mesh, plano covered foam seat
- Place Manufactured: Weil am Rhein, Germany
- Dates: designed 1996
- Dimensions: 38 1/4 x 27 3/8 x 20 1/4 in. (97.2 x 69.5 x 51.4 cm) (show scale)
- Markings: Molded in plastic on underside of chair: "Meda Chair / [in script] Alberto Meda / vitra." In plastic pouch attached to bottom of seat, a white plastic tag printed in black: "UNDER PENALTY OF LAW / THIS TAG IS NOT TO BE REMOVED / EXCEPT BY THE CONSUMER / [line] / URETHANE FOAM 90% / POLYESTER FIBER 10% / [line] / LIC. No. PA-24543 / [line] / Certification is / made by the / manufacturer that / the materials in / this article are / described in / accordance with / law. / [line] / MADE BY / VITRA, INC. / 6560 STONEGATE DR., ALLENTOWN, PA 18106 / Date of Delivery ______________ / Conforms to Cal Tech Bulletin 117" In plastic pouch attached to bottom of seat, paper booklet with cover reading: "Meda Chair / Gebrauchsanleitung. / Instruction for use. / Mode d'emploi. / Gebruiksaanwijzing. / Istruzioni per l'uso. / Instrucciones para / el uso. / [in bold] vitra. [silhouette of the chair]" Printed on label affixed to plastic pouch: "Ack: 037286-001/ Prod: 41700200 / Date: 01/16/04 / 1 of 1" Molded in the aluminum of chair base: "938-646 / AL [inscribed within a triangle within a circle (recycling symbol)]"
- Collections:Decorative Arts
- Museum Location: This item is on view on the 20th-Century Decorative Arts, 4th Floor
- Accession Number: 2004.15
- Credit Line: Gift of Vitra, Inc.
- Rights Statement: Creative Commons-BY
- Caption: Alberto Meda (Italian, born 1945). Meda Chair, designed 1996. Aluminum, plastic, plastic mesh, plano covered foam seat, 38 1/4 x 27 3/8 x 20 1/4 in. (97.2 x 69.5 x 51.4 cm). Brooklyn Museum, Gift of Vitra, Inc., 2004.15. Creative Commons-BY
- Catalogue Description: Office chair with aluminum frame, on castors, with black plastic arms, black cushioned seat and white mesh covering high back. Raised on aluminum star-shaped base formed by legs radiating out and down to black plastic casters. Roughly square cushioned seat with aluminum frame, aluminum left uncovered in two back corners. Midway on each side of the seat two black plastic arms are attached. Arms consist of a narrow rectangular hard plastic portion holding aloft a triangular cushioned arm rest. Tall back is roughly rectangular and covered in a white mesh fabric through which the aluminum frame can be seen. On underside of seat a plastic pouch is attached containing manufacturer’s information and instructional booklet. Condition: Unused
- Record Completeness: Best (84%)