We are excited to announce that the Brooklyn based design firm, SITU Studio, will be working with us to create a new, more friendly and welcoming environment in the entry Pavilion and Lobby as part of our Bloomberg Connects visitor experience initiative.
You may remember SITU Studio from their previous installation here, reOrder.
If you’ve ever visited us, you know that the Glass Pavilion and Lobby are beautiful architectural spaces with greater potential to make things more welcoming, better utilize the space, and provide modern options like seating with integrated outlets where you could take a load off and charge your phone at the same time. Together with SITU Studios, we we aim to fulfill that potential and introduce something new.
The success of our ASK app hinges on people—namely the staff we hire to answer visitor questions and we see them as a key part of our entry experience. This audience engagement team will be stationed in a visible “hub,” so they can speak with visitors in person, explain the app, invite participation, help download it, and get them on their way. The hub also functions as the home base for this team; essentially, they’ll be working out in the open answering questions that come in via the app. We think the hub should be one of the first things you see when you walk into the Museum; someplace like the Pavilion or Lobby—we think.
There is still a lot we’re unsure about, including at what point in the visitor experience people will be ready to download the app. We think, at the very least, visitors will need to be introduced to the idea as part of the entry experience, but we’re not sure how it will relate to the admissions process, for example. So, like the rest of Bloomberg Connects, we need to be able to test, evaluate, and iterate and to do that, we need a clean slate and a flexible design solution.
In the coming months you will see lots of changes when you come into the Museum. The existing admissions desk will be removed and replaced with mobile furniture that we can reconfigure in a myriad of ways to find out what organization makes the most sense. Some of the new elements we are envisioning include comfortable seating; clearer messaging so that visitors can better understand who we are, where to go, and what to do; new ticketing and membership desks; and the “hub” where our Bloomberg Connects staff will be stationed.
Modular components mean we can test placement, watch traffic, and change accordingly to better serve you when you come through the door.
Sara Devine joined the Brooklyn Museum as Manager of Interpretive Materials in 2011 and is now Director of Visitor Experience & Engagement. A vocal visitor advocate, her expertise lies in crafting accessible and engaging visitor experiences and reaching audiences across platforms. She works with curators, designers, educators, technologists, and editors on all aspects of visitor experience and engagement. Sara is also a visiting assistant professor and curriculum coordinator at Pratt Institute’s School of Information for their graduate program in Museums and Digital Culture. She was previously Senior Content Developer and Project Manager at Hilferty, a museum planning and design firm in Ohio, where she developed comprehensive interpretive master plans and exhibitions for a wide variety of museums. She has also worked at Assistant Curator, Special Exhibition at Thomas Jefferson’s Monticello and as a Curatorial Assistant at the Smithsonian Museum of Natural History.