All posts tagged testing

Building a little data capture into our admissions process

As I mentioned in my previous post about mapping our digital landscape, we’re not letting the lack of CRM completely get us down. We have…

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Pilot 3: Texting

Last week we wrapped up our final planned pilot project to help determine the direction for ASK 2.0.  Another somewhat obvious solution to the challenge…

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Pilot 2: ASK on Demand

As promised, this week’s post is on our second pilot in search of our direction for ASK 2.0. For the first pilot, we provided devices…

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ASK 2.0: Providing Devices? Maybe.

As I prefaced in my post last week, while ASK has been successful from an engagement standpoint, we are stalled at between 1-2% use rate….

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Fresh Eyes Provide Insight on ASK

Our entire ASK program has been built upon regular user testing and evaluation, which we’ve always completed ourselves…until now. Since we’ve been trying for over…

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ASK App + Group Tours: Making Hard Choices

Earlier this week, Sara introduced the topic of ASK’s new collaboration with our Group Tours office and our efforts to shape the content of our…

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ASK App + Group Tours: A Balancing Act

If you’ve been following our blog, you know we spend a great deal of time focusing on getting our ASK app in more people’s hands….

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Selectively Flying Blind After Android User Testing

ASK Brooklyn Museum for Android is now available on Google Play. We had one early quandary, but this was a fairly straightforward development process. That is, until we…

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A Personal Invitation to ASK

Knowing what we know about our visitors, we figured pretty early on that we would need to offer face time with staff as part of…

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Messaging is Harder

Perhaps its the nature of an agile project, or just this agile project, but at each stage of ASK Brooklyn Museum we find ourselves facing…

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We’re Only Human

When you’ve got any tool that is designed to answer questions the danger is that people think it’s an automated system; with ASK we need to…

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Iterating on the ASK Mobile Experience

The ASK mobile app has gone through many design iterations and has continually evolved in a quest to to offer an exceptional user experience. In…

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Lessons Learned Running User Testing

We have an incredible opportunity in front of us; the folks who will be using our ASK app are coming through the door every day, so we…

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Who are we looking for in an Audience Engagement Team?

I’ve just joined the Bloomberg Connects project as the Audience Engagement Lead. I will be heading the team that will be answering inquiries from visitors…

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Challenges using the iPod Touch for a Mobile Testing Environment

In previous blog posts we’ve discussed the results of our initial user testing. In this blog post we’ll talk about the process and challenges of getting…

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Sticky Notes

Agile Baby Steps

By and large, most software in the world is made to a spec enshrined into immutability, then interpreted differently by various parts of the teams…

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User Testing ASK with our Members

Earlier this week I covered how we have been testing the ASK app internally. Today I am going to talk about how we user tested…

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Preparing for User Testing

I was very excited by the prospect of user testing in the field when I started working on the Bloomberg Connects project. As a web…

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