Jean Paul Gaultier: Classique eau de toilette

For the bottle, I was keen on the concept of the human body, to which I wanted to incorporate what I remembered of my grandmother’s corsets. For the packaging, I wanted to appropriate an everyday object, something solid and functional like a can, and use it in blatant contradiction to the traditionally luxurious perfume bottle. It was technically very difficult to make a flesh-colored corset bottle or even to give a tin can the shape of a corset. So, the idea was to cover a body-shaped bottle with a corset and then package it in a can—something that was protective but cold. I wanted it to seem real. Through that somewhat incompatible combination, the body thus became the content.

—Jean Paul Gaultier