September 23, 1955:
An exhibition of some 50 American art posters issued by book publishers and “intellectual” magazines during the 1890’s entitled, “Edward Penfield And The 90’s,” opened today (Friday, Sept. 23) at The Brooklyn Museum. The exhibition will be on view in the Print Galleries, 2nd Floor, through November 27.
The posters in the show were issued by THE CENTURY MAGAZINE, HARPER'S MONTHLY, SCRIBNER’S and LIPPINCOTT’S, magazines largely responsible for the artistic posters of the 1890’s.
The colorful selection, many designed by such leading artists as Brooklyn-born Edward Penfield, represent a charming and sophisticated record of the fashions and conceits of an elegant period in American history. Some of the scenes are: At the Races, The Opera, Juno Graduate, Porch-sitting at the Summer Resort and Cycling by the sea.
The installation, highlighted with mannekins gowned in costumes from the museum’s collections, was under the direction of Una E. Johnson, Curator of Prints and Drawings. She states:
“The American posters, although influenced by the flamboyant creations of French artists of the period--Toulouse-Lautrec, Steinlen, Cheret--which lined the walls and kiosks of Paris, were often more forthright in design and more simplified in statement than their Parisian counterparts. Further, the quality of color lithography in these posters is exceptionally fine.”
Posters From “The Lark”
Included in the exhibition are posters issued by “The Lark,” a short-lived avant garde publication which reflected the whimsical and thoughtful moods of the 1890’s. Centered about the theme of the lark, the magazine was published in San Francisco by William Doxey and sponsored by Gelett Burgess of "Goops" fame. Six of the eight Lark posters, cut from wooodblocks are in the exhibition.
Other posters in the show include: “Clown” by Peixotto; “March Winds” and ”Midsummor Holiday” by Maxfield Parrish.