On View: Luce Visible Storage and Study Center, 5th Floor
In the period between the world wars, American manufacturers often hired freelance industrial designers to enhance the images of their products. Electrolux hired Lurelle Guild to redesign their vacuum cleaner. He produced an iconic design that embodies the era's fascination with speed and efficiency and incorporated new materials such as rubber and chrome to make Electrolux appear more innovative. This design, with variations such as the substitution of wheels for the gliders, remained in production for over twenty years.
Chromed, polished and enameled steel; cast aluminum; vinyl; rubber
8 1/2 x 23 x 7 3/4 in. (21.6 x 58.4 x 19.7 cm) (show scale)
Pressed into metal band on top: "K75892R".
Opposite , on under side of bass: "MODEL XXX D. C. TO 60 CYCLES A.C. 115 VOLTS-535 WATTS".
Molded into underside of blue canister: "UL"
Both sides of canister with band with raised letters: "ELECTROLUX"
Gift of Fifty/50
Canister-type vacuum cleaner with blue body (vinyl-covered on top, enameled on bottom), raised on a pair of polished steel runners; one end of canister chromed steel, the other cast aluminum. Rubber handle. Model 30. Parts are sub lettered as follows: (a) body; (b) hose; (c) upper chrome tube; (d) chrome tube with brush attachment; (e) brush attachment; (f) electrical cord.
CONDITION: Worn from use with scratching, pitting, and minor dents to all surfaces.
Lurelle Guild (American, 1898-1985). Vacuum Cleaner, ca. 1937. Chromed, polished and enameled steel; cast aluminum; vinyl; rubber, 8 1/2 x 23 x 7 3/4 in. (21.6 x 58.4 x 19.7 cm). Brooklyn Museum, Gift of Fifty/50, 86.15a-f. Creative Commons-BY (Photo: Brooklyn Museum, 86.15a-f_SL3.jpg)
overall, 86.15a-f_SL3.jpg. Brooklyn Museum photograph
"CUR" at the beginning of an image file name means that the image was created by a curatorial staff member. These study images may be digital point-and-shoot photographs, when we don\'t yet have high-quality studio photography, or they may be scans of older negatives, slides, or photographic prints, providing historical documentation of the object.
You may download and use Brooklyn Museum images of this three-dimensional work in accordance with a Creative Commons license
. Fair use, as understood under the United States Copyright Act, may also apply.
Please include caption information from this page and credit the Brooklyn Museum. If you need a high resolution file, please fill out our online application form
For further information about copyright, we recommend resources at the United States Library of Congress
, Cornell University
, Copyright and Cultural Institutions: Guidelines for U.S. Libraries, Archives, and Museums
, and Copyright Watch
For more information about the Museum's rights project, including how rights types are assigned, please see our blog posts on copyright
If you have any information regarding this work and rights to it, please contact email@example.com
Not every record you will find here is complete. More information is available for some works than for others, and some entries have been updated more recently. Records are frequently reviewed and revised, and we welcome
any additional information you might have.