Seductive Subversion opens today and the show takes a look at the impact of women artists on the traditionally male-dominated field of Pop art. The exhibition team wanted to keep things simple in the gallery—a spare look, so the pop art would really pop out at you. At the same time, the team had a plethora of research about each of the 25 artists featured in the show and wanted a way to share that with the public. So, the goals of this endeavor became two-fold. First, how do we share the research and, second, how do we do it in a way that won’t overwhelm the visitor experience? Wikipedia + iPads became the answer.

Where’s the technology in this gallery? Nicely hidden on the column (at right) with the iPad installed on a shelf so visitors are not drowned in mounted screens upon entry.
Let’s start with Wikipedia. To get the research into the hands of the biggest audience possible, updating Wikipedia made the most sense. After all, more people go there for information than any other source, so why not take the information we have and make a contribution where it will count? Over the past several months, Rebecca Shaykin, has been working to update the Wikipedia articles on the 25 artists featured in the exhibition. Rebecca is going to talk a little bit more about this process in the next post.

iPads are installed on shelves in several locations throughout the exhibition and two units are provided in a seating area as well.
Once we updated the Wiki, the question became how to get that back into the gallery in an unobtrusive way. For the first time, we’ve installed iPads in the gallery and we are using the Wiki API to grab the appropriate data and bring it into the in-gallery interactive. iPads are installed on shelves (much like what you see at the Apple store), so visitors are not surrounded by potentially distracting mounted screens. Hardware is installed in various locations throughout the exhibition, so people can stand near the works and browse the Wiki. In addition, we’ve got a couple of iPads in a lounge-like seating area for a more comfy browsing experience.
For some technical nitty-gritty, we are using the wKiosk app on the iPads to kiosk-ify the browsing experience. We custom designed and manufactured pieces to sit over the home button and power buttons, so visitors can’t accidentally break out of the kiosk environment. We are using the same alarm system (SK-T6X-W from Se-Kure) used in the Apple store to prevent theft, but still allow the devices to be picked up and played with. Beau Sievers worked to create an iPad-like browsing experience using HTML and is going to post about the technical ins and outs and release some code we think may be helpful to others.

Wikipedia on the iPad using Beau’s BklynFlow to retain iPad-like navigation.
So, what are we looking to learn from this? First, we’d like to see if visitors want this much information in an exhibition setting. The interactive uses the 25 artist articles as a starting point, but visitors have access to the entire wiki from there. Most educators and interpretation staff will say less is more and tend to favor a more guided learning experience, but that’s counter to the web. When providing a web resource in the gallery, do visitors want more control over the information they browse? Second, we’d like to see how visitors react to this type of hardware and how we’ve installed it. Does this provide a better user experience both for the people who want to use it and those who’d rather not be distracted by tech in the gallery setting? Should we be using this type of low-impact equipment in more places throughout the museum? Third, we are going to be looking at browse statistics and how they differ when people are standing near objects versus when they are sitting. Does a seating area mean visitors spend more time with the devices or do people really want to have the information near the works of art?
We’ll report back on our findings after the show closes. In the meantime, come see this fantastic show, play with this new system and tell us what your own experience is when using it. Of course, you can also browse Wikipop online and if you hit that link on your own iPad, you’ll see what visitors are seeing in the gallery.
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This post is part of a three-part series on Wikipop.

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Eastern Parkway/Brooklyn Museum
Great idea. I’m excited to hear about how it goes.
This looks great, Shelley. What’s your plan for how you’re going to measure dwell time/browsing on the wiki kiosk? I assume it sits in an attract mode that already has a page loaded… how do you know when someone scans/explores a single page without clicking elsewhere on the site?
This is such an elegant solution to a number of issues, a very large tip of the hat to you and your team Shelley. I really hope that the usage data supports your thinking and shows you some new ways forward as well, because I think this is an exciting approach.
Speaking for myself as a museum visitor, and less as an educator, I welcome the choice of a deeper dive into content around museum works (art/artifacts/whatever). I am usually driven to read bios of people I am curious about to get context of their work/ideas in relation to their complete lives. Integrating this into my floor experience without my nose in the iPhone/or waiting to remember at home is appealing.
The screen size of the iPad also invites co-browsing in my opinion and could have a water cooler effect for visitors in seeding discussion.
Nina; since the application is AJAX-driven, we’re using Google Analytics event tracking to keep a record of what wiki articles are loaded. For example, when we exclude the articles for the artists in the exhibition, we see the wiki pages for painting and pop art trending high in our stats. Pretty soon we’ll have some very interesting qualitative information about how deep or how far afield our visitors go.
You’re correct that we can’t measure the activities of visitors who don’t load any articles. We also hope that small groups will get together to use the app, and there’s no way to tell whether or not that’s happening from the stats. The best we can do right now is to walk down to the gallery and take a look… which I’m about to do right now!
Hey Chris – so hoping for water cooler talk
that would be rad! Also, already seeing in the stats people are going down the wiki rabbit hole, so I think it might be good, but still early days…
Hey Nina, Katy – can’t wait to blog the analytics on this in a couple of months. Really exciting to see initial use just today and we are going to be doing a lot of in-gallery visits to talk directly to visitors. Should be fun!
I went to the museum the other day and I did not see ipads, just computers to leave messages and feedbacks, what happen to them?
Hi Carla,
As mentioned in this blog, the ipads were in use for our show
Seductive Subversion which closed in early January. We most often do interactives like this for short term installations, so you may not see them if you are not able to catch the show in question.