Deli Market, New York

Rudy Burckhardt

Brooklyn Museum photograph

Object Label

This image by Rudy Burckhardt features an early version of the now-iconic “I ♥ New York” logo, with the word love included over the heart shape. The campaign to rebrand New York City began the day after the crippling blackout of July 13–14, 1977.

Caption

Rudy Burckhardt (American, 1914–1999). Deli Market, New York, 1978. Gelatin silver print, 10 5/8 x 12 1/2 in. (27 x 31.8 cm) frame: 15 3/8 × 20 3/8 × 1 3/4 in. (39.1 × 51.8 × 4.4 cm). Brooklyn Museum, Gift of the Alex Katz Foundation, 2008.45.7. (Photo: Brooklyn Museum)

Gallery

Not on view

Collection

Photography

Title

Deli Market, New York

Date

1978

Medium

Gelatin silver print

Classification

Photograph

Dimensions

10 5/8 x 12 1/2 in. (27 x 31.8 cm) frame: 15 3/8 × 20 3/8 × 1 3/4 in. (39.1 × 51.8 × 4.4 cm)

Signatures

Signed in graphite verso.

Inscriptions

Titled and dated in graphite verso.

Markings

Stamped: "photo by Rudy Burckhardt" and "estate of Rudy Burckhardt" verso.

Credit Line

Gift of the Alex Katz Foundation

Accession Number

2008.45.7

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