Deli Market, New York

Brooklyn Museum photograph
Object Label
This image by Rudy Burckhardt features an early version of the now-iconic “I ♥ New York” logo, with the word love included over the heart shape. The campaign to rebrand New York City began the day after the crippling blackout of July 13–14, 1977.
Caption
Rudy Burckhardt (American, 1914–1999). Deli Market, New York, 1978. Gelatin silver print, 10 5/8 x 12 1/2 in. (27 x 31.8 cm) frame: 15 3/8 × 20 3/8 × 1 3/4 in. (39.1 × 51.8 × 4.4 cm). Brooklyn Museum, Gift of the Alex Katz Foundation, 2008.45.7. (Photo: Brooklyn Museum)
Gallery
Not on view
Collection
Gallery
Not on view
Collection
Artist
Title
Deli Market, New York
Date
1978
Medium
Gelatin silver print
Classification
Dimensions
10 5/8 x 12 1/2 in. (27 x 31.8 cm) frame: 15 3/8 × 20 3/8 × 1 3/4 in. (39.1 × 51.8 × 4.4 cm)
Signatures
Signed in graphite verso.
Inscriptions
Titled and dated in graphite verso.
Markings
Stamped: "photo by Rudy Burckhardt" and "estate of Rudy Burckhardt" verso.
Credit Line
Gift of the Alex Katz Foundation
Accession Number
2008.45.7
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