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Brooklyn Museum Privacy Policy

Last Updated: November 18, 2015

The Brooklyn Museum (the “Museum”) is committed to protecting the privacy of our visitors. This Privacy Policy governs the way we collect and use information both online and offline, including through the Services (as defined below). Your use of the Services or provision of personal information to the Museum as described below constitutes your agreement to the terms of this Privacy Policy. 

This Privacy Policy covers: (a) and all corresponding subdomains, web pages and associated websites (the “Site”), (b) any mobile, web, console, desktop and other applications provided by or on behalf of the Museum, which may be made available on the iOS, Android and/or other operating systems and platforms (collectively, “Apps”) and (c) any other content, applications, systems, features, functionality, software, information, products and services offered by us, including, without limitation, application/device-based features and related technology (collectively, the “Services”). Please review our Terms of Use Agreement, which governs your use of the Services. Any capitalized terms that are not defined in this Privacy Policy have the meaning ascribed in the Terms of Use Agreement.


1.1  We collect and use the information you provide to personalize the Services so that we can meet your needs, fulfill your online order, facilitate customer service, and inform you of the Museum’s programs and activities. This Privacy Policy explains what information we collect and use in connection with your use of the Services and how and when we disclose such information. Please take a few minutes to read this Privacy Policy so that you understand how we treat your information. If you do not agree with this Privacy Policy, please do not use any of the Services. 

1.2  This Privacy Policy governs only the information collected by us on or through your use of the Services, and does not cover any other information collected in any other manner or collected by any other third party, unless specifically stated. Where you have provided any of your information to third parties, including, without limitation, marketing companies, advertisers and product/service providers, we may obtain such personal information and combine it with your Information (as defined herein) [and, if we do so, our use of the resulting combined Information will be subject to this Privacy Policy.]

1.3  For purposes of this Privacy Policy, (a) when we use the term “Personal Information” we mean any information that we collect on or through the Services that would allow someone to identify you or contact you, such as your full name, email address, physical address, payment card information, telephone number(s), etc., and (b) when we use the term “Additional Information”, we mean any information that we collect about you on or through the Services other than Personal Information (Personal Information and Additional Information shall be collectively referred to herein as “Information”).


2.1  Registration, Features, Functionality and Communications. In order to use the Services and any content, features and functionality thereof (e.g., communication/networking features, account registration, donation features, promotions, purchases, etc.), we may require that you provide and/or otherwise make available to us certain Information, which may include your legal name, email address, physical address, location, telephone number and other descriptive information, and, in order to conduct fee-based transactions and other activities, your payment data (e.g., payment card data, billing address, PayPal account details, etc.), demographic information, authentication data and other information. In addition, you may be presented with the opportunity to sign up to receive additional newsletters, email communications, other communications and promotions from us in order for us to provide up-to-date information and other news about the Services, and to publicize and promote certain events, content, initiatives, programs, products and services offered by us, which may require that you provide certain Information.

2.2  Automatic Information Collection; Tracking Technologies. When you use the Services, we automatically collect certain Information, such as a unique device identifier assigned to your Device (“UDID”), anonymous identifiers, your Internet protocol (IP) address, location data (e.g., zip code, GPS-based location information, longitude/latitude, etc.) and other Information regarding your use of the Services, which may assist us in authenticating your usage and/or device, keeping track of your preferences, creating a more tailored user experience, better serving your particular interests and needs, etc. In addition, the Services and/or third parties may use “cookies” (which are small electronic files containing information about you and your activities that are stored on your Device (e.g., html files, Flash files, etc.), “embedded scripts”, web beacons and other similar tracking technologies (collectively, “Tracking Technologies”) to collect Information automatically as you use the Services. Tracking Technologies enable us to track your use of the Services, and target your interests to enhance your experience with the Services, including, without limitation, by making additional features, functionality, products and services available to you. We may also use Tracking Technologies to collect “clickstream” data, such as your Device type, operating system and platform, the average time spent using the Services, content viewed and searched for, access times, location of usage and other relevant statistics, and may assign unique identifiers to your Device or other credentials you use to access and/or use the Services for the same purposes. We may associate the information obtained through these Tracking Technologies and your UDID, anonymous identifiers and other identifiers and data with your Personal Information so we can better customize your experience using the Services and provide tailored recommendations, advertisements, promotions, features, functionality, products, services and other content related to your specific interests, activities and/or profile. You may have the ability to set certain privacy options on your Device that limit the provision of certain Information, such as geolocation information, whether by responding to request alerts or notifications that may be presented to you on your Device prior to the collection of the relevant information or by navigating to the settings section of your Device and limiting certain functionality (e.g., location services, etc.). Please be aware that that if you limit the collection of certain Information, you may not be able to use the Services, whether as it pertains to some or all of the services, content, features and/or products made available in connection therewith.



3.1  We may use your Personal Information for the following purposes:

  • Providing any information, services or products that you request or purchase on or through the Services;
  • Contacting you regarding the administration of any features or functions of the Services;
  • Sending you marketing, promotional, fundraising and other e-mails, messages, correspondence and notifications;
  • Allowing you to participate in the support and other features of the Services;
  • Responding to your questions or other requests;
  • Tailoring your experience with the Services and/or otherwise customizing what you see when you use the Services;
  • Saving your User Account, registration and profile data or other Personal Information (so you are not required to have to re-enter it each time you use the Services);
  • Providing and/or otherwise making available the Services and any other information, products and services of enhanced value to you;
  • Marketing and promoting the Services, including, without limitation, promotions and other initiatives and activities;
  • Where you order information, goods or services, performing credit checking or other authentication where relevant;
  • For the prevention and detection of fraud or infringement of our or any third party’s rights;
  • Tracking your return visits to and use of the Services;
  • To comply with legal obligations or legal process; and
  • For any other purposes described in this Privacy Policy or disclosed at the time you provide us with the Personal Information or which are reasonably necessary to provide the Service or other related information, product and/or service requested.

3.2  In addition, we may use your Additional Information for, among other things, the following purposes:

  • For research purposes and marketing/promotional purposes;
  • Accumulating and reporting aggregate, statistical information in connection with the Services and user activity;
  • Determining which features, functionality and services of the Services users like best to help us operate the Services, enhance and improve the Services and display advertising and marketing information;
  • Saving certain Additional Information for your ongoing use of the Services;
  • For the uses described for “Personal Information” above; and
  • For other purposes disclosed at the time you provide us with the Additional Information or which are reasonably necessary to provide the service requested.


4.1  Preferences. By using the Services and providing and/or otherwise making available your Information to us, (a) you expressly choose to receive certain communications from us as described in this Privacy Policy and (b) you expressly agree to the privacy practices described herein. You may change your privacy preferences (e.g., ask us not to share your Personal Information with a particular third party) by sending an email to us at detailing your privacy request. Other privacy preferences (e.g., limiting location services, etc.), depending on the nature of the specific feature, functionality or offering, may be designated by modifying your account privacy, permission and/or account options on the your Device (if applicable) and the Services (solely if applicable and in the event we elect to make such settings available). If you properly ask us to stop using your Personal Information, we will honor that request while retaining a record of any Personal Information as necessary to comply with applicable foreign, federal, state or local law, and/or to conduct legitimate business activities; provided, however, that you may be unable to continue to use the Services (in whole or in part), if you require us to stop using your Personal Information. You always have the right to review and correct the Personal Information you have provided to us and generally you may update or delete certain Personal Information by contacting us as described in Section 13.

4.2  Marketing and Promotional Communications. From time to time, you may be presented with the option of whether to receive, or you may be automatically entered to receive, certain marketing, promotional, fundraising and/or other communications from us and others that we think will be of interest to you. You can unsubscribe to receive certain such communications by either following the specific instructions included in such communications or you may “opt-out” of receiving certain marketing and promotional e-mails from us by sending an email to us at detailing your privacy request. Please note that “opt-out” and “unsubscribe” requests may not take effect immediately and may take a reasonable amount of time to receive, process and apply, during which time your Information shall remain subject to the prior privacy settings. Additionally, you should be aware that any Information provided to third parties prior to your election to opt out or unsubscribe cannot be retrieved or rescinded by us unless required by applicable law, and you cannot retroactively opt out or unsubscribe with respect to such third parties. Further, also please note that in order to keep you informed about the operation of the Services, we may always send you emails, notifications and announcements that are needed for the proper functioning and administration of the Services, including, without limitation, for the purposes described in Section 3 above, in connection with your use thereof. We may also have features that allow you to submit information, questions or feedback to us. In those instances, we may retain your emails and other information you submit to us for our internal purposes, and to help us, our service providers, partners, collaborators and affiliates serve you better.


5.1  Disclosure to Third Parties. We reserve the right to use, share, exchange, and/or disclose to third parties any of your Information (i.e., Personal Information and Additional Information) for any lawful purpose, including, but not limited to, as may otherwise be described in Section 3 above, and your use of the Services shall be deemed your express, affirmative “opt-in” consent. You can choose to opt-out of certain such uses as described in Section 4 above.

5.2  Disclosure of User Status and Activity Information. In order to access and use the Services, you expressly acknowledge, understand and agree that the Services will automatically store, host, share, post, disseminate, disclose and/or publish certain Information concerning your user account and profile (e.g., name, avatar/image, etc.) and your corresponding use of the Services and related conduct, information and activities associated therewith (e.g., content and text postings, questions regarding exhibits, feedback, ratings, etc.) in connection with the Services (collectively, "Status and Activity Information"). Status and Activity Information will be visible (e.g., on post and feed sections, message boards, on-location physical displays, etc.) to all Users of the Services and any other third parties (e.g., visitors to the Brooklyn Museum, users of third party platforms, etc.). Accordingly, you expressly acknowledge, understand and agree that all Status and Activity Information is public and may be globally viewed by any third parties. We may, from time to time, make certain settings available to limit the sharing, availability or public nature of certain specific Status and Activity Information, and if we do elect to do so and you properly designate your preferences using such settings, then we will honor the choices after you make about who can see certain specific Status and Activity Information after a reasonable period of time to implement such preference. For purposes of clarity, the term “User Posting” shall include Status and Activity Information.

5.3  Co-Branded Services and Features. The Services may offer co-branded services and features, such as activities, events, initiatives, promotions and selected products and services provided by us or other third party partners, and that may be made available on the Services and/or our co-branded partner's platform, website or service. The co-branded partner will be identified on the co-branded feature or service, along with the co-branded partner's privacy policy. If you wish to opt-out of a co-branded partner's future use of your Personal Information for marketing or other purposes, you will need to contact the co-branded partner directly. Please note that the use of such information by co-branded partner is subject to co-branded partner's privacy policy.

5.4  Service Providers. We will provide and disclose your Information to operators, services providers and other third parties for the purpose of proving, offering, supporting, administering and maintaining the Services, and providing the full range of content, activities, services, features and functions offered on or in connection with the Services.

5.5  Additional Disclosures. There may be instances when we may access and/or disclose Information without providing you a choice in the following circumstances: (a) to protect or defend our legal rights or property; (b) to protect the safety and security of the Services and our users; (c) protect against fraud or for risk management purposes; (d) if we believe your actions violate the Terms of Use Agreement or this Privacy Policy; or (e) to comply with law or legal process. In addition, in the event that (i) we sell or transfer all or a part of our organization and/or assets, or (ii) we are otherwise involved in a bankruptcy, merger, joint venture, acquisition, divestiture or any other similar transaction, we may transfer and otherwise provide your Information to the party or parties involved in the transaction. 


The Museum takes special care to protect the safety and privacy of children. We do not knowingly collect information from children under the age of 13. 


While no data transmission over the Internet is 100% secure from intrusion, we maintain reasonable physical, electronic and procedural safeguards to protect your Personal Information. However, regardless of our efforts and the Device you use to access the Services, it is possible that third parties may unlawfully intercept or access transmissions, information and/or private communications over an unsecured transmission.


If you are a resident of the State of California, we provide you with information on how to exercise your disclosure choice options such as your right to opt-out (which we may sometimes refer to as “unsubscribe”) with respect to use of your Personal Information by third parties for marketing purposes. Therefore, pursuant to the California Civil Code, we are not required to maintain or disclose a list of the third parties that received your Personal Information for marketing purposes during the preceding year. If you are a California resident and wish to request information about how to exercise your third party disclosure choices, please send a request by email to our Privacy Administrator at detailing your privacy request. All requests must be labeled “Your California Privacy Rights” on the email subject line. For all requests, please clearly state that the request is related to “Your California Privacy Rights”, include your name, street address, city, state, zip code and e-mail address (your street address is optional if you wish to receive a response to your request via email) and indicate your preference on how our response to your request should be sent (email or postal mail). We will not accept requests via the telephone, postal mail or by fax. We are not responsible for notices that are not labeled or sent properly, or do not have complete or legible information.


The Services may be linked to, rely on and/or be integrated with websites, applications, interfaces, services and platforms operated by other companies, including Third Party Services. The Services may also feature advertisements, promotions and other content, products and services from other third parties. We are not responsible for the privacy practices of such websites, applications, interfaces, services and platforms operated by third parties that are linked to, rely on and/or integrated with the Services or for the privacy practices of third parties. Once you access a third party application, interface, webpage, service or platform (whether made available within the Services or otherwise) or click on or navigate to an advertisement, promotion or other opportunity, you should check the applicable privacy policy to determine, among other things, how they will handle any personally identifiable or other information that they may collect from you.


From time to time, we may modify this Privacy Policy. Please check here often for updates. 


It is your responsibility to give us current, complete, truthful and accurate information, including Personal Information, and to keep such information up to date. We cannot and will not be responsible for any problems or liability that may arise if you do not give us accurate, truthful or complete information or Personal Information or you fail to update such information or Personal Information. We will reject and delete any entry that we believe in good faith to be false, fraudulent or inconsistent with this Privacy Policy.

12.  International USAGE

The Services are controlled, operated and administered entirely within the US. If you visit, access, interact with and/or otherwise use the Services from a location outside the United States, please be advised that any Information you provide in connection with any such activity may be processed in and/or transferred to the United States of America and/or other territories and locations, where privacy protections may not be as comprehensive as those in the territory or location where you interact with or otherwise use the Services.


If you have any questions regarding this Privacy Policy, please feel free to contact the Museum’s Technology Department:

Technology Department
Brooklyn Museum
Attention: Privacy Matters
200 Eastern Pkwy
Brooklyn, NY 11238


This document is the sole statement of the Privacy Policy for the Services and no summary, restatement or other version thereof, or other privacy statement or policy, in any form, including, without limitation, machine-generated, is valid.

This Privacy Policy was last modified on the date indicated above and is effective immediately.

Copyright © Brooklyn Museum 2015. All rights reserved.