Tell me more about this vase.
This is called The Portland Vase and is the signature work of the Wedgwood factory. Even today, the bottom of Wedgwood ceramics are marked with a tiny image of this vase. The original vase was an ancient piece of Roman glass. Wedgwood developed a special type of ceramic to make copies of it. He was such a brilliant marketer that he sold people tickets to come and see his copy of that ancient work of decorative art, and they were excited to see it, even though it was new and not the original.
Why was Wedgwood so famous and popular?
Josiah Wedgwood revolutionized the way that pottery was produced, distributed, and marketed, favoring a division of labor model for pottery production. He even invested in road networks that allowed his work to spread far and wide, and established a special London showroom to attract influential clientele. He also developed a great number of different clays and techniques for ceramics that helped to popularize his pottery.
Could you please tell me more about this Waterford Wedgwood PLC?
Waterford Wedgwood PLC was a holding company created by the merger of the Wedgwood ceramics company and Waterford Crystal. That company later acquired additional luxury goods brands like Royal Doulton and Rogaška and was eventually acquired themselves by the Fiskars Group.
Wedgwood, whose early ceramics are well represented in our collection, first made a name for themselves with the production of jasperware, a white-on-color (typically blue) style of decorative ceramics that took inspiration from Classical art.
Today, Wedgwood continues to make luxury, decorative ceramics, and tablewares.